Technical leader who builds the systems, tools, and processes that make design organizations effective at scale. 28 years spanning hands-on engineering, agency technical direction, and director-level leadership at major platforms. Currently leading Design Systems, Design Technology, and Design Operations at PlayStation, with a focus on cross-functional tooling and AI-assisted workflows.
Experience
Sony Interactive Entertainment · San Francisco
Built PlayStation's first Design Technology function from the ground up, then promoted to Director overseeing Design Systems, Design Technology, and Design Operations—the technical and operational backbone of the UX organization. Scope spans console, mobile, web, and VR products.
- Manage a Design Systems team that creates and maintains component libraries, design tokens, patterns, and documentation across multiple platforms and product lines.
- Lead a Design Technology team that engineers custom Figma plugins, web-based tools, and code-based prototypes used for user research validation and integrated into production design workflows.
- Run Design Operations including resource planning, design review processes, and cross-functional collaboration standards for a large UX organization.
- Lead AI tool evaluation and adoption across the design organization, identifying opportunities to integrate generative AI into design and development workflows.
- Drive cross-functional tooling and process improvements between design, engineering, product, and QA—replacing manual workflows with automated pipelines.
- Negotiate and manage vendor relationships for design tooling, licensing, and third-party integrations.
- Founded PlayStation's Design Technology function. Recruited and managed engineers embedded within the design organization to bridge design intent and production implementation.
- Team built interactive prototypes for PS5, mobile, VR, and web—integrated directly into product development cycles.
- Established Figma as the organization's primary design platform, including custom tooling, governance, and migration from legacy tools.
MSG Sphere via Obscura Digital · San Francisco
Led the systems engineering team behind large-scale immersive media installations for MSG Sphere and Obscura Digital's global client portfolio.
- Directed engineering of high-resolution video playback systems using projection, LED, and custom display technologies for permanent installations.
- Built a cloud/on-premises hybrid pipeline for ingesting and rendering super-resolution content at unprecedented scale.
- Negotiated multiple $1M+ vendor agreements for specialized hardware and software.
Stimulant · San Francisco & Seattle
Co-founded and led all engineering at a digital agency specializing in immersive, multi-user interactive installations. Grew from lead engineer to technical director over a decade, overseeing software development, systems engineering, QA, deployment, and 24/7 support for projects deployed globally.
- Directed engineering behind award-winning permanent installations at major venues, corporate campuses, and observation decks—spanning the US, Europe, Asia, and Middle East.
- Led R&D in environmental sensing—Bluetooth, RFID, ultra-wideband, computer vision—enabling novel interaction paradigms beyond touchscreens.
- Built internal tools for remote monitoring, show control, and operational automation of distributed installations running 24/7.
- Built production applications for Microsoft Surface (original touch table), including the Bing search experience that earned seven U.S. patents.
- Developed novel multi-user interaction prototypes that pioneered natural user interface paradigms for consumer and enterprise hardware.
Earlier: Lead Engineer at Microsoft (Surface launch applications) · Freelance engineer for agencies including POSSIBLE, Second Story, Belle & Wissell · Software Engineer at Smashing Ideas (Adobe, Disney, Nintendo) · Software Engineer at Saltmine (Microsoft, AT&T) · Intern at Real Networks
Patents
10 U.S. patents issued — 3 via Sony Interactive Entertainment (adaptive rendering, asset provenance, controller projection) and 7 via Microsoft (image browsing interfaces for Surface).
Education
AA in Multimedia
Art Institute of Seattle
Cross-disciplinary program spanning graphic design, typography, video/audio production, and programming.
Select Recognition
Featured agency profile, Communication Arts Design Annual (2016)—annual honor given to a single agency.
Thea Award for Outstanding Achievement—One World Observatory (2015). IxDA Interaction Awards: Best in Show—LoopLoop (2012). Microsoft Surface MVP (2011–2013).